Coca-Cola s success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke s success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.

But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource. Its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance. In a world of scarcity it is a strain on resources and all who depend on them."

This is the definitive history of Monsanto, a St. Louis chemical firm that became the world's largest genetically engineered seed enterprise. Monsanto merged with German pharma-biotech giant Bayer in 2018 but its Roundup Ready seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. Incorporating global fieldwork, interviews with company employees, and untapped corporate and government records, award-winning historian Bartow J. Elmore traces Monsanto's astounding evolution from a scrappy chemical startup to a global agrobusiness powerhouse. Capitalising on deals with customers like Coca-Cola, General Electric and especially the US government, Monsanto used seed money derived from toxic products-including PCBs and Agent Orange-to build an agricultural empire, promising endless bounty through its genetically engineered technology. As new data emerges about its blockbuster Roundup system, and as Bayer faces a tide of lawsuits over Monsanto products past and present, Elmore's urgent history takes a penetrating look at the company's past.

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.